Anya
Producer
Role:
An event focused on postpartum care in the United States.
Held at the 1 Hotel Central Park in New York, the event included a panel conversation with actress Freida Pinto, Jane Baecher (founder, Anya) and Boram Nam (founder, Boram Postnatal Retreat), followed by a closing keynote by Dawn Huckelbridge, the founding director of Paid Leave for All.
Seventy-five influential women attended the event, including founders, tastemakers and press. Guests enjoyed brunch highlighting global dishes and nutrition that are all integral to optimal postpartum care and had the opportunity to take part in mini-self care treatments including massage, acupressure, baby wearing, and pelvic floor consults.
SADIE provided diligent oversight of the entire event experience, including event concept, layout and run-of-show, curated the guest list and managed RSVP’s, collaborated with the internal design team on print and digital assets, and identified areas for meaningful product integration of Anya throughout all event activations, ensuring a thoughtful and impactful event.
Photography: Mickey Kong Law