Folk Saint Launch Event
Producer, guest list curator
Role:
A spring gathering to celebrate the launch of Folk Saint, a women-founded apparel brand with vintage-inspired and heirloom quality collections in thoughtfully designed, sustainable fabrics.
To celebrate the brand’s launch, ~25 influencers gathered at the iconic Sea Ranch Lodge, a location that shares Folk Saint’s values of craftsmanship and heritage, responsible stewardship, and building community.
Guests enjoyed a seated lunch in the Solarium⎯a sun-filled space surrounded by sweeping Pacific Ocean views that spills out to a warm and inviting oceanfront deck. Everyone had the chance to learn more about Folk Saint’s collection and styles, meet founder Ashley Casteños, and try on the brand’s special, limited-batch pieces in an incredible setting.
SADIE oversaw all event planning and production, guest list curation, vendor management and on-site gifting for a truly memorable event.
Photography: Cass Cleave
Venue: The Sea Ranch Lodge
Florals: The Sidewalk Flowers
Brand Strategy & Social: Here & West