Folk Saint Launch Event 

Producer, guest list curator

Role:

A spring gathering to celebrate the launch of Folk Saint, a women-founded apparel brand with vintage-inspired and heirloom quality collections in thoughtfully designed, sustainable fabrics.

To celebrate the brand’s launch, ~25 influencers gathered at the iconic Sea Ranch Lodge,  a location that shares Folk Saint’s values of craftsmanship and heritage, responsible stewardship, and building community. 

Guests enjoyed a seated lunch in the Solarium⎯a sun-filled space surrounded by sweeping Pacific Ocean views that spills out to a warm and inviting oceanfront deck. Everyone had the chance to learn more about Folk Saint’s collection and styles, meet founder Ashley Casteños, and try on the brand’s special, limited-batch pieces in an incredible setting. 

SADIE oversaw all event planning and production, guest list curation, vendor management and on-site gifting for a truly memorable event.  

Photography: Cass Cleave 
Venue: The Sea Ranch Lodge 
Florals: The Sidewalk Flowers 
Brand Strategy & Social: Here & West