Hey Freya at the Marconi lodge
Producer
Role:
A weekday retreat hosted by hey freya, a women’s wellness brand that provides naturopathic and evidence-based wellness solutions for body, mood and mental load.
Held at a stunning coastal retreat, The Lodge at Marconi in Tomales Bay, hey freya hosted ~50 women for nourishing drinks and bites, breathwork, and a primer on adrenal health, perimenopause and menopause.
Originally built in 1914 as a radio receiving station, the Lodge at Marconi served as a rehabilitation facility for Synonon starting in the 1960s, eventually becoming a famous cult. Through hey freya, the Lodge was able to introduce tastemakers and interior designers to the remodeled space, and highlight its unique location in West Marin.
SADIE crafted the partnership with the Lodge at Marconi, curated the guest list, sourced catering including a stunning cake from Fear the Feast, oversaw photography, gifting, run-of-show, and all on-site event activations.
Photography: Jessi Capparella