Marine Layer Custom Club | Influencer Event
Producer
Role:
The Custom Club by Marine Layer was a three-month long pop-up on Fillmore in San Francisco – a dreamy, imaginative space where shoppers had the opportunity to personalize soft goods from Marine Layer with custom embroidery and iconic patches.
SADIE Creative produced a preview event attended by ~75 influencers who were the first to experience The Custom Club. Everyone selected a Cloud 9 fleece crewneck with custom embroidery upon RSVP, picking up their unique piece at the event.
Guests enjoyed a photobooth, custom cocktails, and an incredible, immersive catering experience by SALO SALO.
The event created buzz and excitement for the pop-up, and drove existing and new customers to the Custom Club to experience the activation first hand.
Client: Marine Layer
Photography: Anna-Alexia Basille
Florals: Marigold
DJ: Abby Imperial
Catering: SALO SALO
Bar: On the Rocks
